Do you find the latest Gallup Poll on Chiropractic disturbing? Do you want to do something about it? I do.
The Answer? WWBJD!
Both the 2012 and 2014 Gallup Poll asked the public "how would you rate the honesty and ethical standards of people in these different fields?” In the category “very high,” MDs were rated at 70%, while DCs were rated at a paltry 38%.
Why is this when just 15 years ago MDs and DCs were rated more closely? What has changed? What are we doing wrong? What are they doing right? It seems unfair. We know as Chiropractors, we are the best at spinal healthcare, yet despite this, the public perception does not seem to agree.
We have spent a fortune on all different types of marketing campaigns, including endorsements from well-known sports figures, so why have we not broken beyond that 5-6% of the population? Perhaps we are asking the wrong question. Maybe we should be asking "what would B.J. do?"
How did B.J. Palmer take chiropractic from non-existent to the largest alternative healing profession in the US in 6 years?
In 1924 Chiropractic was relatively unknown. By 1935, Chiropractic became the top alternative healing art in the US. So, what did B.J. do to alter the course of Chiropractic forever? Although B.J. Palmer was probably one of the best at palpation to exist; he knew the importance of "show over tell" when it came to influencing the population. In addition to marketing campaigns - via radio - he knew that testing each and every patient with the Neurocalometer would have a major influence on how patients perceived Chiropractic. Science, at the time, was growing and the need for scientific tools was something he capitalized on.
Was B.J. the first to capitalize on the "Evidence-Based Model?"
There were those that did not like "how" it was presented, but all recognized conceptually, that it worked. It was significantly better than palpatory findings alone.
Though some did not like "how" it was presented, all recognized, conceptually, that it worked. It was significantly better than palpatory findings alone.
So what does this all have to do with the Gallup Poll? B.J. was ahead of his time: He listened. He heard that science was trumping belief systems and we needed to "tech up."
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